"Hidden Gems shines a light on overlooked events, beliefs, and people."

Meet the Founder

Hidden Gems was created by Jackson Edwards in the Fall of 2021. Working in the fashion industry before, Edwards wanted to use his passion to bring people together and make a statement. Every piece features little gems as a reminder to all of us that each person may be different, but we all have our own qualities that make us special. This brand had to emphasize the importance of the unheard, discriminated, and belittled. That said, no matter what you look like or where you come from, you are not only accepted, but appreciated for your individuality.

Jackson's mission is to encourage others to understand that although they may feel small, they truly are a hidden gem.